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How we increased the sign up rate by 300% for OblongShop
By redesigning OblongShop's pop-up form, crafting a compelling value proposition, and optimizing timing and incentives, we boosted their sign-up rate by 300%. Our targeted approach ensured that each campaign not only resonated with visitors but also drove significant results.
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Project overview
OblongShop had a clear goal: they wanted to see more visitors turning into subscribers, and they knew their pop-up game needed a serious upgrade. That’s when they turned to us to make it happen. The challenge? Create a pop-up that didn’t just grab attention but also got people to take action—fast.
- Opportunity: Triple the sign-up rate by refining the pop-up experience.
- Objective: Design a pop-up that’s not only eye-catching but irresistibly effective at capturing leads.
- Key Focus: Visual appeal, timing perfection, and irresistible incentives.
Project execution
We knew we needed to pull out all the stops to take OblongShop’s pop-up from so-so to stellar. Here’s how we turned that pop-up into a lead-generating machine:
- A Visual Overhaul: We scrapped the old design and introduced a sleek, modern look that aligned perfectly with OblongShop’s brand. The new pop-up wasn’t just good-looking—it was downright magnetic.
- Timing Is Everything: Using A/B testing, we pinpointed the sweet spot for when the pop-up should appear—right when visitors were most likely to say "yes" to signing up.
- Incentives That Work: We experimented with various incentives—discounts, freebies, you name it—until we found the one that people just couldn’t resist.
- A CTA That Calls the Shots: We tested different wording and styles for the call-to-action button, ensuring it was as persuasive as possible.
Project results
The results were nothing short of phenomenal. With our revamped strategy, OblongShop saw a staggering 300% increase in their sign-up rate. The new pop-up wasn’t just a form—it became a powerhouse tool for customer acquisition. By combining striking design, perfect timing, and an offer that was too good to pass up, we turned visitors into subscribers at three times the previous rate. It’s safe to say, this was a game-changer for OblongShop’s growth.
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