How we achieved a 48% average increase in email deliverability across all our clients.
We improved email deliverability by focusing on key factors like sender reputation, content optimization, and authentication protocols. Our approach helped our clients achieve a 48% increase in deliverability, ensuring more emails landed in inboxes and drove engagement.
Project overview
Email deliverability is the name of the game, and our clients knew that if their emails weren’t landing in inboxes, they were missing out—big time. That’s where we stepped in. The challenge was clear: get more emails into more inboxes and do it consistently across the board.
- Opportunity: Boost email deliverability rates for all clients.
- Objective: Ensure emails reach their destination, driving engagement and maximizing impact.
- Key Focus: Inbox placement, deliverability optimization, and consistent performance improvements.
Project execution
We didn’t just tweak a few settings and call it a day. We went deep into the mechanics of email deliverability, pulling every lever to get results. Here’s how we turned things around:
- Sender Reputation Rehab: We analyzed and improved our clients’ sender reputations, making sure their emails were welcomed with open arms by ISPs everywhere.
- Content That Plays Nice: We fine-tuned email content to avoid spam filters, focusing on clean, engaging messages that didn’t just get delivered—they got noticed.
- Data-Driven Adjustments: Using advanced analytics, we continuously monitored deliverability metrics, making real-time adjustments to keep performance on track.
- Authentication for the Win: We implemented best practices like DKIM, SPF, and DMARC across all accounts, ensuring that every email was authenticated and trusted.
Project results
The outcome? A 48% average increase in email deliverability across all our clients. Our comprehensive approach meant more emails landed where they were supposed to—right in the inbox. By boosting deliverability rates, we didn’t just help our clients reach more people; we helped them drive more engagement and, ultimately, more conversions. It was a win-win that proved the power of getting the basics right—and then some.
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